SHOOT ANALYSIS (REJECTING SOME)

As talked in one of the previous blogs, I rejected some pictures from both of my shoots since I had found flaws in them and not worthy enough of going on the magazine be it as a cover or anything else. This analysis is going to help me what pictures to use at the final stage. The photos below were rejected on the basis of their technical flaws as explained side by side.

COVER PICTURE:🐾

I would have really liked this as a cover picture but the lighting is too dark and the angle is a bit distorted too.

Although my model looks graceful in this photograph, its head got slightly cut from the top leaving zero head room even for a mid shot.

DOUBLE SPREAD PHOTOGRAPHS: 🐾

The lighting and angle in this shot are perfect for it to be on a double spread but the shot got blurry and the picture got way too much distorted.

The lighting in this shot is too dark and like the technical fault on the cover page photograph, there is no head room in here.

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SKETCHES AND ROUGH MOCKUPS

To start with the making of the magazine and moving on to working on the software, all I needed was firstly to make a rough sketch of how I would actually design the cover in regard to the placements and the heading etc. Then I also decided to roughly sketch the double spread too. Here is how i roughly sketched my magazine elements featuring all the components of a magazine to make it look appealing to the audience. I used the online auto draw tool for this purpose which made me design a rough sketch easily. Cover page : For my magazine cover I decided I would put a full shot of my dog (model) from head to toe. As my dog is trained I am looking forward to the fact that it would be easy for me to get a full shot it. However if he's too restless I really wont be able to control how he stands. In that I would take a close up shot and put it in the same way as sketched. It will be picture taken in high key lighting that I have thought would be taken in natural sun light following the ...

SCHEDULE

I didn't have to plan a complicated detailed schedule for my shoot since the model was available at my house at all times but the most important factor that needed to be considered surely affects my schedule making, i.e. lighting. I usually had classes in the morning and would be back by 3-4pm and till then, broad daylight wouldn't have been present at all for a good shoot. Instead I planned to do it on a weekend when I would start the shoot early. -Saturday 12th March. 11am- 1pm This was the day and time I initially planned my shoot but unfortunately the weather was unfavorable and it rained too, which led me to having to delay my dates. -Sunday 13th March I did my shoot on this day on the same timings, I had a broad daylight and the weather worked in my favor too. The shoot was done for the cover page as well as my double spread and content page. -Thursday 18th March On this day I had to do a reshoot because my previous shoot had some flaws and was definitely ...

TARGET MARKET AND SEGMENTATION

In todays class we learnt about what is target market and segmentation and how a magazine or any form of media is build up upon that. What is a 'target audience'? Target Audience is a group of people belonging to the target market segregated by different characteristics like gender, income, region family etc. A particular product like a film or advertisement is aimed towards this particular group. What exactly is a 'target market'? A target market is a market place for a particular product or service comprising of existing customers, prospects and suspects who either use or will use a product. Finding a target audience means finding people of certain interests, or of a certain age group, gender, marital status, geography, occupation, ethnicity and more. 'Market Segmentation': This is a process of dividing the mass market based on certain parameters that are: geographic, demographics, psychographics, behavioral. 1) GEOGRAPHIC: this means grouping the customer...

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