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HOUSESTYLE

 One part of the production of my magazine was to make sure how I would want the typography to be. This included the font style for the masthead, body copy, coverlines, buzzwords, puffs and other elements on the cover page. I used a website recommended by my teacher, to choose from a variety of fonts ie www.dafont.com . 


MASTHEAD: 


I wanted to go for a casual look for the masthead but also quite appealing to the eye apart from casual. By casual I mean I did not want a pointy professional font but a friendly one appropriate for a dog magazine. The font I chose was Grobold by Guy Buhry as it went right according to my preferences. It will be placed on top of my magazine stretched left to right. 

COLOUR SCHEME:

The color scheme of my magazine would be a light color on a dark background most probably. Because of the model on my cover, the color scheme is most likely to have the model's fur coat colors as the main establishing ones. This makes my color palette consist of brown, black and green all together. 



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DISTRIBUTION STRATEGY

As far as the distribution of my magazine is concerned, it will be made available in majorly all urban areas that are highly populated. These would be Lahore, Karachi, Islamabad, and Multan in particular since statistics and research states that mostly dog owners are found in these urban areas.   I will be selling my magazine's copies at a fair price in the number of 1000. These will be available at big shops and stalls where mostly the upper class, upper middle class, and the middle class people will have their reach. 

PREPARATIONS DONE

 Before my shoot, all my preparations needed to be done before hand which included washing my dog, cleaning him up and putting the necessary props in front of him to engage his focus when needed.  I made sure all my pictures in the first shoot as well as in the reshoot had a specific meaning and every pictures conveys a specific story.