INITIAL KEY CONCEPTS OF MEDIA

During the first basic lessons of media studies, we learnt the initial concepts of it. These media concepts are the tools we as students can use to help them analyze media products.

One fun way to remember it is by the word "MIGRAIN"

M - Media forms and languages

'media forms and languages' include the verbal and non verbal and other similar types of media that help in communicating a certain message.

I - Institution

'Institution' is an entity which produces media

G - Genre

'genre' is the style or category of the product

R - Representation

'representation' is how different things are shown like

A - Audience

'audience' is the target group of people watching us

I - Ideology

'ideology' is the set of ideas that represent a perspective

N - Narrative

and lastly 'narrative' is how a specific thing is being told.

Comments

SKETCHES AND ROUGH MOCKUPS

To start with the making of the magazine and moving on to working on the software, all I needed was firstly to make a rough sketch of how I would actually design the cover in regard to the placements and the heading etc. Then I also decided to roughly sketch the double spread too. Here is how i roughly sketched my magazine elements featuring all the components of a magazine to make it look appealing to the audience. I used the online auto draw tool for this purpose which made me design a rough sketch easily. Cover page : For my magazine cover I decided I would put a full shot of my dog (model) from head to toe. As my dog is trained I am looking forward to the fact that it would be easy for me to get a full shot it. However if he's too restless I really wont be able to control how he stands. In that I would take a close up shot and put it in the same way as sketched. It will be picture taken in high key lighting that I have thought would be taken in natural sun light following the ...

THE CONCEPTS ELABORATED

Another important part of media studies is how forms and languages are used to convey the products of media and its use of codes and conventions that helps it. These include different signs and symbols to create meaning to something. The most important of them is codes which are used in media and these are actually the connotations to the audience. Initially there are two categories of codes that you'll find in media, one is the technical code and the other is the symbolic code. Technical codes includes all the equipment used to tell a story in a media text and includes camera techniques, framing, depth of field and exposure. Whereas symbolic codes on the other hand show whats beneath the surface of what we see for instance objects, setting, body language, clothing and color. Other categories of codes include the written codes and the audio codes. The written codes as the label itself says, is the formal written language on a media product for examp...

ARTICLE ON FINAL COVER STORY

This is the following article I have written on my final cover story that is "7 dos and dont of training your dog. Title : 7 Dos and donts of dog training Standfirst Are you sure you're training your dog right? By line : By Vania Imran Mirza My coverstory article

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