INITIAL KEY CONCEPTS OF MEDIA

During the first basic lessons of media studies, we learnt the initial concepts of it. These media concepts are the tools we as students can use to help them analyze media products.

One fun way to remember it is by the word "MIGRAIN"

M - Media forms and languages

'media forms and languages' include the verbal and non verbal and other similar types of media that help in communicating a certain message.

I - Institution

'Institution' is an entity which produces media

G - Genre

'genre' is the style or category of the product

R - Representation

'representation' is how different things are shown like

A - Audience

'audience' is the target group of people watching us

I - Ideology

'ideology' is the set of ideas that represent a perspective

N - Narrative

and lastly 'narrative' is how a specific thing is being told.

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PUBLISHING HOUSE

The publishing house that I chose for my animal magazine would be DAWN. DAWN is a well known publishing house since its the oldest english language newspaper/ magazine in Pakistan. They usually have their spotlights on a variety of topics so in my opinion, they will feel no hesitation to publish my genre as well. Another reason of the less likely chances for DAWN to reject my magazine is the number of people with dogs as pets in our country is quite high, which means that the genre of my magazine will be proven beneficial for many people since it is highly representative.

PHOTOGRAPHY RULES

Photography rules and their information is as important as anything else in media. We discussed a number of rules that should be considered while we take a photo, and rules that we should knowing while taking our shots. Here are some of the shots I took and the rules that they belong to : DEPTH OF FIELD: 'Depth of field' is used for objects in the background and the foreground. It focuses on the main subject. LEADING LINES: 'Leading Lines' show the effect that the viewer is being dragged towards a specific subject and draw the viewers eye to a specific direction. NOSE ROOM: 'Nose Room' is the space between the subject in a photo and the next moving or still object being looked towards. HEAD ROOM: The 'Head Room' is the space between the subjects head and the top of the frame ie the space of the room.

DISTRIBUTION STRATEGY

As far as the distribution of my magazine is concerned, it will be made available in majorly all urban areas that are highly populated. These would be Lahore, Karachi, Islamabad, and Multan in particular since statistics and research states that mostly dog owners are found in these urban areas. I will be selling my magazine's copies at a fair price in the number of 1000. These will be available at big shops and stalls where mostly the upper class, upper middle class, and the middle class people will have their reach.

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