EXTENSIVE GENRE RESEARCH: Representation of my magazine genre

Representation is an important element we saw in media languages and essential aspects of media which is linked to selling the product. The representation of my magazine genre covers a wide range of audiences that I can deliver my product too but particularly the reader either has to be a dog owner or someone who is less informed about the dog industry. This genre is where many people go for suggestions and guides on feeding, general grooming etc

Age

A dog magazine would be delivered to a wide age group rather than just one specific one. It counts in middle aged people, youngsters or even teenagers, and aged people too. As long as the reader owns an animal or specifically a dog, or is keen to know more about it, the magazine perfectly would apply to them regardless there age.

Gender

Dog magazines are not specific to a single gender as all is it concerned about is the fact that the reader should be a dog owner or a person keen in knowing more about dogs, hence the gender really does not matter. It could be a female dog owner or a male dog owner. However statistics do say that its majorly the men who own dogs more than women, although this has been increasing over the past as more women start buying puppies as their obsession lies around them.

Social Class

Dog magazines or any kind of animal magazine, represent the upper class or the upper middle class at the most. This is because its the people from these social classes that can afford to keep a pet, afford to pet them through their grooming and feeding etc and adopt them. It is also these people who would be in search of magazines or guides for their animals.

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PUBLISHING HOUSE

The publishing house that I chose for my animal magazine would be DAWN. DAWN is a well known publishing house since its the oldest english language newspaper/ magazine in Pakistan. They usually have their spotlights on a variety of topics so in my opinion, they will feel no hesitation to publish my genre as well. Another reason of the less likely chances for DAWN to reject my magazine is the number of people with dogs as pets in our country is quite high, which means that the genre of my magazine will be proven beneficial for many people since it is highly representative.

PHOTOGRAPHY RULES

Photography rules and their information is as important as anything else in media. We discussed a number of rules that should be considered while we take a photo, and rules that we should knowing while taking our shots. Here are some of the shots I took and the rules that they belong to : DEPTH OF FIELD: 'Depth of field' is used for objects in the background and the foreground. It focuses on the main subject. LEADING LINES: 'Leading Lines' show the effect that the viewer is being dragged towards a specific subject and draw the viewers eye to a specific direction. NOSE ROOM: 'Nose Room' is the space between the subject in a photo and the next moving or still object being looked towards. HEAD ROOM: The 'Head Room' is the space between the subjects head and the top of the frame ie the space of the room.

DISTRIBUTION STRATEGY

As far as the distribution of my magazine is concerned, it will be made available in majorly all urban areas that are highly populated. These would be Lahore, Karachi, Islamabad, and Multan in particular since statistics and research states that mostly dog owners are found in these urban areas. I will be selling my magazine's copies at a fair price in the number of 1000. These will be available at big shops and stalls where mostly the upper class, upper middle class, and the middle class people will have their reach.

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