EXTENSIVE GENRE RESEARCH: Representation of my magazine genre

Representation is an important element we saw in media languages and essential aspects of media which is linked to selling the product. The representation of my magazine genre covers a wide range of audiences that I can deliver my product too but particularly the reader either has to be a dog owner or someone who is less informed about the dog industry. This genre is where many people go for suggestions and guides on feeding, general grooming etc

Age

A dog magazine would be delivered to a wide age group rather than just one specific one. It counts in middle aged people, youngsters or even teenagers, and aged people too. As long as the reader owns an animal or specifically a dog, or is keen to know more about it, the magazine perfectly would apply to them regardless there age.

Gender

Dog magazines are not specific to a single gender as all is it concerned about is the fact that the reader should be a dog owner or a person keen in knowing more about dogs, hence the gender really does not matter. It could be a female dog owner or a male dog owner. However statistics do say that its majorly the men who own dogs more than women, although this has been increasing over the past as more women start buying puppies as their obsession lies around them.

Social Class

Dog magazines or any kind of animal magazine, represent the upper class or the upper middle class at the most. This is because its the people from these social classes that can afford to keep a pet, afford to pet them through their grooming and feeding etc and adopt them. It is also these people who would be in search of magazines or guides for their animals.

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SKETCHES AND ROUGH MOCKUPS

To start with the making of the magazine and moving on to working on the software, all I needed was firstly to make a rough sketch of how I would actually design the cover in regard to the placements and the heading etc. Then I also decided to roughly sketch the double spread too. Here is how i roughly sketched my magazine elements featuring all the components of a magazine to make it look appealing to the audience. I used the online auto draw tool for this purpose which made me design a rough sketch easily. Cover page : For my magazine cover I decided I would put a full shot of my dog (model) from head to toe. As my dog is trained I am looking forward to the fact that it would be easy for me to get a full shot it. However if he's too restless I really wont be able to control how he stands. In that I would take a close up shot and put it in the same way as sketched. It will be picture taken in high key lighting that I have thought would be taken in natural sun light following the ...

SCHEDULE

I didn't have to plan a complicated detailed schedule for my shoot since the model was available at my house at all times but the most important factor that needed to be considered surely affects my schedule making, i.e. lighting. I usually had classes in the morning and would be back by 3-4pm and till then, broad daylight wouldn't have been present at all for a good shoot. Instead I planned to do it on a weekend when I would start the shoot early. -Saturday 12th March. 11am- 1pm This was the day and time I initially planned my shoot but unfortunately the weather was unfavorable and it rained too, which led me to having to delay my dates. -Sunday 13th March I did my shoot on this day on the same timings, I had a broad daylight and the weather worked in my favor too. The shoot was done for the cover page as well as my double spread and content page. -Thursday 18th March On this day I had to do a reshoot because my previous shoot had some flaws and was definitely ...

THE CONCEPTS ELABORATED

Another important part of media studies is how forms and languages are used to convey the products of media and its use of codes and conventions that helps it. These include different signs and symbols to create meaning to something. The most important of them is codes which are used in media and these are actually the connotations to the audience. Initially there are two categories of codes that you'll find in media, one is the technical code and the other is the symbolic code. Technical codes includes all the equipment used to tell a story in a media text and includes camera techniques, framing, depth of field and exposure. Whereas symbolic codes on the other hand show whats beneath the surface of what we see for instance objects, setting, body language, clothing and color. Other categories of codes include the written codes and the audio codes. The written codes as the label itself says, is the formal written language on a media product for examp...

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