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TARGET AUDIENCE OF MY MAGAZINE

 In this blog I will explain what kind of a target audience and market segment the genre of my magazine focuses at.


PRIMARY AUDIENCE:

Demographics:

  • The genre of my magazine is a dog-care magazine or an animal magazine and will be majorly focusing on dog owners and people interested to have dogs thus it would be a magazine read worldwide and it's audience wont be restricted to just teenagers or just celebrities or just old aged or middle aged people etc. 
  • Ethnicity : Urban areas of a country or a city
  • Gender : Both for males and females
  • Status: The audience could be of social grade A, B or C. This include higher management people, middle management people, and official supervisors too who can afford to have a dog.

Psychographics: 

  • Interests : People with interests related to dogs, how to groom or train their dogs.
  • Social class : Middle class or elite class, or lower middle class people

SECONDARY AUDIENCE:

  • Parents of youngsters who own dogs or people who cannot afford dogs but would like to know more about them would be interested in reading a dog care animal magazine. 





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