PRELIMINARY TASK: INTRO

Since we're done with the planning of our magazine, we're told to make a sample magazine which would be considered as our preliminary task. This preliminary magazine making task would help us identify where we can improve ourselves in our final magazine making and how everything is going to end up like.

Before I chose the genre for my animal magazine, I had in mind that I could also be making a magazine of the genre "business". This is because I find professionalism really attractive for a magazine genre.

The name for my magazine could be CORPORATE. It would be challenging to make a preliminary magazine on this genre because getting or capturing photographs and pin-ups of people dressed up as entrepreneurs is really enthralling.

The cover page of my magazine would be 8 by 11 inches and the photos in my magazine would preferably be shot by my phone ie a redmi 9c 13 MP, f/2.2, 28mm (wide) camera.

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SKETCHES AND ROUGH MOCKUPS

To start with the making of the magazine and moving on to working on the software, all I needed was firstly to make a rough sketch of how I would actually design the cover in regard to the placements and the heading etc. Then I also decided to roughly sketch the double spread too. Here is how i roughly sketched my magazine elements featuring all the components of a magazine to make it look appealing to the audience. I used the online auto draw tool for this purpose which made me design a rough sketch easily. Cover page : For my magazine cover I decided I would put a full shot of my dog (model) from head to toe. As my dog is trained I am looking forward to the fact that it would be easy for me to get a full shot it. However if he's too restless I really wont be able to control how he stands. In that I would take a close up shot and put it in the same way as sketched. It will be picture taken in high key lighting that I have thought would be taken in natural sun light following the ...

SCHEDULE

I didn't have to plan a complicated detailed schedule for my shoot since the model was available at my house at all times but the most important factor that needed to be considered surely affects my schedule making, i.e. lighting. I usually had classes in the morning and would be back by 3-4pm and till then, broad daylight wouldn't have been present at all for a good shoot. Instead I planned to do it on a weekend when I would start the shoot early. -Saturday 12th March. 11am- 1pm This was the day and time I initially planned my shoot but unfortunately the weather was unfavorable and it rained too, which led me to having to delay my dates. -Sunday 13th March I did my shoot on this day on the same timings, I had a broad daylight and the weather worked in my favor too. The shoot was done for the cover page as well as my double spread and content page. -Thursday 18th March On this day I had to do a reshoot because my previous shoot had some flaws and was definitely ...

TARGET MARKET AND SEGMENTATION

In todays class we learnt about what is target market and segmentation and how a magazine or any form of media is build up upon that. What is a 'target audience'? Target Audience is a group of people belonging to the target market segregated by different characteristics like gender, income, region family etc. A particular product like a film or advertisement is aimed towards this particular group. What exactly is a 'target market'? A target market is a market place for a particular product or service comprising of existing customers, prospects and suspects who either use or will use a product. Finding a target audience means finding people of certain interests, or of a certain age group, gender, marital status, geography, occupation, ethnicity and more. 'Market Segmentation': This is a process of dividing the mass market based on certain parameters that are: geographic, demographics, psychographics, behavioral. 1) GEOGRAPHIC: this means grouping the customer...

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