THE MOST AWAITED WORKSHOP

Last week we were made to attend a photography workshop that had been hanging for quite some while. The workshop was conducted by Tuba Afzal and she along with our teacher, made us aware of many new things that we learnt.

The workshop was divided onto 2 days. In the first day of the workshop we learnt the basics of capturing pictures with a digital camera ie a DSLR. This included learning about the aperture, the ISO and the shutter speed. These 3 components are to be kept in mind whenever a picture is captured from a DSLR. We learnt other basics to like maintenance of white balance, capturing pictures under the sun and in a shady area, the science of over exposed and under exposed pictures, and we also did alot of experimenting while capturing the pictures with a different range of ISO, aperture and shutter speed.

Furthermore we also learnt how to use a reflector either with a professional reflector or a thermopol sheet as its replacement.

DAY 1:

DAY 2:

Whereas on the second day of the workshop we first learnt taking pictures with different backgrounds, different lighting and an in depth learning of the reflectors usage too. Each of us took turns to experience what it was to practice that way. Then too, we kept changing ISOs and apertures etc.

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PUBLISHING HOUSE

The publishing house that I chose for my animal magazine would be DAWN. DAWN is a well known publishing house since its the oldest english language newspaper/ magazine in Pakistan. They usually have their spotlights on a variety of topics so in my opinion, they will feel no hesitation to publish my genre as well. Another reason of the less likely chances for DAWN to reject my magazine is the number of people with dogs as pets in our country is quite high, which means that the genre of my magazine will be proven beneficial for many people since it is highly representative.

PHOTOGRAPHY RULES

Photography rules and their information is as important as anything else in media. We discussed a number of rules that should be considered while we take a photo, and rules that we should knowing while taking our shots. Here are some of the shots I took and the rules that they belong to : DEPTH OF FIELD: 'Depth of field' is used for objects in the background and the foreground. It focuses on the main subject. LEADING LINES: 'Leading Lines' show the effect that the viewer is being dragged towards a specific subject and draw the viewers eye to a specific direction. NOSE ROOM: 'Nose Room' is the space between the subject in a photo and the next moving or still object being looked towards. HEAD ROOM: The 'Head Room' is the space between the subjects head and the top of the frame ie the space of the room.

DISTRIBUTION STRATEGY

As far as the distribution of my magazine is concerned, it will be made available in majorly all urban areas that are highly populated. These would be Lahore, Karachi, Islamabad, and Multan in particular since statistics and research states that mostly dog owners are found in these urban areas. I will be selling my magazine's copies at a fair price in the number of 1000. These will be available at big shops and stalls where mostly the upper class, upper middle class, and the middle class people will have their reach.

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