Vania's media blog

 In this blog I will explain what kind of a target audience and market segment the genre of my magazine focuses at. PRIMARY AUDIENCE: Demographics: The genre of my magazine is a dog-care magazine or an animal magazine and will be majorly focusing on dog owners and people interested to have dogs thus it would be a magazine read worldwide and it's audience wont be restricted to just teenagers or just celebrities or just old aged or middle aged people etc.  Ethnicity : Urban areas of a country or a city Gender : Both for males and females Status: The audience could be of social grade A, B or C. This include higher management people, middle management people, and official supervisors too who can afford to have a dog. Psychographics:  Interests : People with interests related to dogs, how to groom or train their dogs. Social class : Middle class or elite class, or lower middle class people SECONDARY AUDIENCE: Parents of youngsters who own dogs or people who cannot afford dogs ...

 In todays class we learnt about what is target market and segmentation and how a magazine or any form of media is build up upon that.  What is a 'target audience'? Target Audience is a group of people belonging to the target market segregated by different characteristics like gender, income, region family etc.  A particular product like a film or advertisement is aimed towards this particular group. What exactly is a 'target market'? A target market is a market place for a particular product or service comprising of existing customers, prospects and suspects who either use or will use a product. Finding a target audience means finding people of certain interests, or of a certain age group, gender, marital status, geography, occupation, ethnicity and more. 'Market Segmentation': This is a process of dividing the mass market based on certain parameters that are: geographic, demographics, psychographics, behavioral.  1) GEOGRAPHIC: this means grouping the customer...

As far as my genre of my magazine is concerned, it has a different type of editorial and of course a wide and different variety of topics or articles that make up the Dog Care Magazine.   In a dog magazine's editorial we notice a certain style of writing and a specific tone in which the editor writes the editorial. The language is really friendly and the readers can easily assume that the editor themselves is either a dog owner or a dog lover, like they use the statements "I know I'm not the only dog owner who feels....". This makes the readers more satisfied that the person who has compiled or written the magazine, would be an experienced person in the matter of dogs.  The editorial majorly talks about the theme of the magazine too in one or two lines for instance the kind of articles it contains or the kind of topics the magazine talks about so that the readers know from the first page (the editorial) of the magazine if they should buy it or not. Most of the editori...

  Although, there are a number of different kinds and categories of dogs kept worldwide but some of these breeds are too well known and are mostly kept as pets. The following are those dog breeds usually kept as pets.  Presentation by vania imran

Representation is an important element we saw in media languages and essential aspects of media which is linked to selling the product. The representation of my magazine genre covers a wide range of audiences that I can deliver my product too but particularly the reader either has to be a dog owner or someone who is less informed about the dog industry. This genre is where many people go for suggestions and guides on feeding, general grooming etc Age  A dog magazine would be delivered to a wide age group rather than just one specific one. It counts in middle aged people, youngsters or even teenagers, and aged people too. As long as the reader owns an animal or specifically a dog, or is keen to know more about it, the magazine perfectly would apply to them regardless there age.  Gender  Dog magazines are not specific to a single gender as all is it concerned about  is the fact that the reader should be a dog owner or a person keen in knowing more about dogs, hence the...

 Like every other genre of magazine, dog care magazines have their own set of codes and conventions which makes them different from others.  Before we go into the depth of what codes and conventions I will be using for my covers, let me tell you a bit to make you understand the codes and conventions specifically used in dog care magazines.  Technical Codes  Most of the dog magazines I have seen include a full shot or a medium shot of the dog as the cover photo, ie either the dog model is shown in full or just from the head to the neck.  However other shots are also used such as a two shot where the owner or a human being is shown along with the dog in order to show intimacy and the indication of a pet-owner relationship. Furthermore not only this, but close up shots are occasionally used as well where the focus is primarily on the expressions or the eyes of the dog. As we see, the angles mostly made use of are eye level angles. Symbolic Codes  Usually dog m...

                    While there are a few existing magazines about animals be it wild or any other category of animals, there is still a very low number of pet dog magazines worldwide. Animals magazines, wildlife magazines, birdwatching magazines, zoology magazines etc are totally brushed off in the face of many readers which leads to less specifically dog care magazines. Apart from this we still see a number of magazines that put an emphasis on pet dogs and their care.  One really known example of this is the 'Modern Dog Magazine'.                             Here we see this magazine dealing with giving the perfect guide to taking care of our dogs (puppies specifically) as the taglines and the cover lines say for instance "30 days to a better dog", "Know your dogs", "natural remedies", "Train your puppy" etc.  The next prominent magazine to feature all abou...